MOTUS INSTITUTE

PRIVACY POLICY

Effective date: 29 July 2026
Last updated: 29 July 2026

1. ABOUT THIS PRIVACY POLICY

This Privacy Policy explains how Tradii, Inc., a Delaware corporation operating the Motus Institute brand, collects, uses, stores, discloses and otherwise processes personal information.

In this Privacy Policy:

This Privacy Policy applies when you:

  1. visit or interact with our Website;

  2. create a Motus Institute account;

  3. purchase or enrol in a course or programme;

  4. participate in a membership, subscription or challenge;

  5. complete course lessons or assessments;

  6. contact us;

  7. subscribe to our marketing;

  8. interact with our advertisements or social-media content; or

  9. otherwise use our Services.

Our Website and courses are primarily hosted through Thinkific. Certain technical aspects of the Website, including cookies, account functionality, course hosting and consent tools, may be provided or controlled by Thinkific and other connected service providers.

This Privacy Policy does not govern the independent privacy practices of Thinkific, Stripe, PayPal, Mailchimp, Kit, Meta, Google or another third party when that party processes information for its own purposes.

2. WHO IS RESPONSIBLE FOR YOUR INFORMATION?

For the purposes of applicable privacy and data-protection laws, the business or controller responsible for the personal information described in this Privacy Policy is:

Tradii, Inc.
A Delaware corporation
Operating as Motus Institute
5432 Geary Blvd, Unit 897, San Francisco, CA 94121 US 

Privacy contact: [email protected]

For most information collected in connection with Motus Institute customer accounts, purchases, courses and marketing, Tradii determines why the information is used.

Thinkific and other providers may process information on our behalf as service providers or processors. They may also act as independent businesses or controllers for certain activities, such as payment processing, fraud prevention, platform security, advertising and compliance with their own legal obligations.

3. TRANSITION TO TRADII, INC.

From the effective date of this Privacy Policy, Tradii, Inc. operates the Motus Institute business and Services.

To maintain existing customer relationships, accounts, purchases, course access, certificates, subscriptions and support records, relevant information previously held by another Motus Institute operating entity may be transferred to Tradii.

Transferred information may include:

  1. names;

  2. email addresses;

  3. account identifiers;

  4. country or regional information;

  5. course enrolments;

  6. course progress;

  7. purchase records;

  8. subscription status;

  9. payment status;

  10. marketing preferences;

  11. certificate records; and

  12. customer-support communications.

Tradii will use transferred information only for the purposes described in this Privacy Policy, subject to applicable law.

The transfer of the Motus Institute business does not remove any privacy or consumer rights that cannot lawfully be excluded.

4. PERSONAL INFORMATION WE COLLECT

The information we collect depends on how you interact with us and which platforms or features you use.

Although we generally request only basic contact and account information, our service providers may automatically generate or process additional transaction, course-activity, device and online-usage information.

4.1 Contact and account information

We may collect:

  1. your first and last name;

  2. email address;

  3. telephone number, where you choose to provide it;

  4. country, state, region or time zone;

  5. billing address;

  6. username or account identifier;

  7. encrypted or hashed password information;

  8. communication preferences; and

  9. other basic information you enter into your account.

4.2 Purchase and transaction information

When you purchase a course, programme, membership or subscription, we or our service providers may process:

  1. the product or Service purchased;

  2. order number;

  3. purchase date;

  4. purchase price;

  5. currency;

  6. discount or promotional code;

  7. payment status;

  8. subscription status;

  9. billing frequency;

  10. refund or chargeback status;

  11. billing address;

  12. payment-method type;

  13. limited payment identifiers;

  14. the last four digits of a payment card, where made available to us; and

  15. a PayPal, Stripe or other payment-account identifier.

Payments may be processed through Stripe, PayPal or another payment provider.

Tradii does not ordinarily receive or store your full payment-card number, card security code or online banking credentials. Those details are collected and processed directly by the relevant payment provider.

4.3 Course and account activity

Thinkific and other course-platform providers may collect or generate:

  1. courses and programmes in which you are enrolled;

  2. enrolment dates;

  3. lessons accessed;

  4. course progress;

  5. completion status;

  6. quiz or assessment results;

  7. certificate records;

  8. login and account-access history;

  9. subscription status;

  10. challenge participation;

  11. downloads;

  12. interactions with course features; and

  13. technical information relating to account access.

We may access this information where reasonably necessary to provide courses, verify completion, provide customer support, protect the Services and improve our programmes.

4.4 Assessment information

If an instructor-education programme includes assessments, we may collect:

  1. written answers;

  2. quiz responses;

  3. practical-assessment results;

  4. teaching logs;

  5. course-completion records;

  6. videos or photographs voluntarily submitted for assessment; and

  7. feedback from instructors or assessors.

Please do not include medical records or unnecessary sensitive personal information in an assessment submission.

Where another person appears in an assessment video or photograph, you are responsible for obtaining their permission before submitting it.

4.5 Communications and customer support

When you contact us, we may collect:

  1. your name;

  2. email address;

  3. account or order details;

  4. the content of your message;

  5. attachments you provide;

  6. complaint information;

  7. customer-support history;

  8. our response; and

  9. internal notes reasonably required to investigate and resolve your request.

We may retain communications sent through email, contact forms, social media or customer-support systems.

4.6 Marketing information

We may collect or generate:

  1. whether you subscribed to marketing;

  2. the date, time and source of your subscription;

  3. your marketing preferences;

  4. mailing-list membership;

  5. whether an email was delivered;

  6. whether an email was opened;

  7. links selected in an email;

  8. unsubscribe status;

  9. suppression-list status;

  10. campaign interactions;

  11. forms or lead magnets completed; and

  12. the course, advertisement or page through which you joined our mailing list.

Marketing communications may be managed using Mailchimp, Kit or another email provider.

4.7 Device, Website and technical information

Thinkific and our connected technology providers may automatically collect:

  1. internet protocol address;

  2. approximate location derived from your IP address;

  3. browser type and version;

  4. device type;

  5. operating system;

  6. language;

  7. screen resolution;

  8. time zone;

  9. referring website;

  10. pages visited;

  11. links or buttons selected;

  12. session dates and duration;

  13. account-authentication events;

  14. error and diagnostic information;

  15. cookie identifiers;

  16. advertising identifiers;

  17. conversion events;

  18. security information; and

  19. other technical information required to provide and protect the Services.

Approximate location information does not ordinarily identify your precise street address.

4.8 Analytics and advertising information

Where Meta, Google or similar integrations are enabled through Thinkific or another provider, those providers may process:

  1. cookie or device identifiers;

  2. IP addresses;

  3. pages viewed;

  4. referral information;

  5. advertisement interactions;

  6. campaign attribution;

  7. purchase or enrolment events;

  8. course or product categories viewed;

  9. browser and device information;

  10. approximate location; and

  11. audience or interest information inferred by the provider.

The provider may combine information obtained through our Website with information it collects through other websites, applications or services, subject to its own privacy practices and your account or device settings.

4.9 Social-media information

If you interact with Motus Institute through Meta or another social-media platform, we may receive:

  1. your public profile information;

  2. username;

  3. comments;

  4. messages;

  5. reactions;

  6. advertising interactions; and

  7. information you voluntarily send us.

The social-media platform independently controls information collected through its own service.

4.10 Information received from other sources

We may receive limited information from:

  1. referral or affiliate partners;

  2. instructors;

  3. event organisers;

  4. advertising providers;

  5. payment providers;

  6. the former Motus Institute operator;

  7. another person purchasing a programme for you; or

  8. publicly available professional or social-media profiles.

We will use this information only where the source was entitled to provide it and our processing is permitted by law.

5. SENSITIVE PERSONAL INFORMATION

Tradii does not ordinarily ask customers to provide sensitive personal information through registration or checkout.

We do not intentionally request:

  1. medical records;

  2. formal medical diagnoses;

  3. genetic information;

  4. biometric identifiers used for identification;

  5. racial or ethnic origin;

  6. religious or philosophical beliefs;

  7. political opinions;

  8. trade-union membership;

  9. sexual orientation;

  10. government identification numbers;

  11. financial account passwords; or

  12. precise geolocation.

Our courses may discuss Pilates, fitness, movement, anatomy, pregnancy, postnatal exercise, nutrition and general wellbeing. This does not mean that we require detailed health information about you.

Please do not send medical records, diagnostic reports or other sensitive information unless we have specifically requested it for a lawful and clearly explained purpose.

If you voluntarily disclose health or other sensitive information in a communication or assessment, we may process it only as reasonably necessary to:

  1. respond to your communication;

  2. administer the relevant Service;

  3. address an immediate safety concern;

  4. establish or defend a legal claim; or

  5. comply with law.

Where applicable law requires consent to process sensitive information, we will rely on your consent or another legally permitted basis.

6. HOW WE COLLECT INFORMATION

We may collect personal information in the following ways.

6.1 Directly from you

For example, when you:

  1. create an account;

  2. purchase a Service;

  3. enter contact details;

  4. subscribe to marketing;

  5. contact us;

  6. complete an assessment;

  7. participate in a survey;

  8. submit a review; or

  9. update your account.

6.2 Automatically through the Website

Thinkific and connected providers may automatically collect information through:

  1. cookies;

  2. pixels;

  3. local storage;

  4. software development kits;

  5. server logs;

  6. analytics tools;

  7. authentication systems;

  8. security tools; and

  9. advertising technologies.

6.3 From service providers

We may receive information from providers used to operate the Services, including:

  1. Thinkific;

  2. Stripe;

  3. PayPal;

  4. Mailchimp;

  5. Kit;

  6. Meta;

  7. Google; and

  8. hosting, security, communications and technical-support providers.

6.4 From the former Motus Institute operator

We may receive existing customer, account, purchase, course and marketing records as part of the transition of the Motus Institute business to Tradii.

6.5 From authorised or publicly available sources

We may receive information from a person authorised to provide it, a referral partner or a publicly available professional or social-media profile.

7. HOW WE USE PERSONAL INFORMATION

We may use personal information for the purposes described below.

7.1 Providing the Services

We may use information to:

  1. create and administer accounts;

  2. enrol you in courses;

  3. provide course videos and materials;

  4. track course progress;

  5. administer assessments;

  6. issue and verify certificates;

  7. provide memberships and subscriptions;

  8. administer challenges;

  9. restore account access;

  10. maintain customer records; and

  11. deliver purchased digital content.

7.2 Processing orders and payments

We may use information to:

  1. process purchases;

  2. arrange recurring payments;

  3. administer payment plans;

  4. confirm transactions;

  5. provide invoices and receipts;

  6. process refunds;

  7. manage failed payments;

  8. respond to chargebacks;

  9. detect payment fraud; and

  10. maintain accounting and tax records.

7.3 Communicating with you

We may use information to:

  1. send account and security messages;

  2. provide order confirmations;

  3. provide course announcements;

  4. respond to enquiries;

  5. resolve complaints;

  6. send subscription and renewal notices;

  7. communicate assessment results;

  8. notify you about service changes; and

  9. provide legally required notices.

7.4 Sending marketing

Subject to applicable law and your choices, we may use your contact and marketing information to send:

  1. newsletters;

  2. educational content;

  3. course announcements;

  4. new programme launches;

  5. promotional offers;

  6. event invitations; and

  7. information about related Motus Institute Services.

You may unsubscribe from marketing at any time.

7.5 Analysing and improving the Services

We may use information to:

  1. understand Website use;

  2. assess course engagement;

  3. identify technical problems;

  4. improve course content;

  5. understand customer preferences;

  6. evaluate marketing performance;

  7. develop new courses;

  8. improve Website navigation; and

  9. prepare aggregated business reports.

7.6 Advertising and campaign measurement

Subject to the available Thinkific integrations, platform settings, your choices and applicable law, Meta, Google or similar tools may be used to:

  1. measure advertising performance;

  2. attribute purchases or enrolments to campaigns;

  3. understand how users reach the Website;

  4. limit repetitive advertisements;

  5. present advertisements to relevant audiences;

  6. create or use advertising audiences; and

  7. retarget Website visitors.

Tradii does not independently control all technical aspects of these integrations. The technologies may be hosted or operated by Thinkific, Meta, Google or another connected provider.

7.7 Protecting the Services

We may use information to:

  1. authenticate users;

  2. detect compromised or shared accounts;

  3. prevent fraud;

  4. investigate suspicious payments;

  5. prevent piracy and unauthorised copying;

  6. detect security incidents;

  7. protect systems and accounts;

  8. enforce our Terms and Conditions; and

  9. protect the rights and safety of Tradii, customers, instructors and others.

7.8 Complying with law

We may use and retain information to:

  1. comply with legal obligations;

  2. respond to lawful requests;

  3. maintain financial and tax records;

  4. respond to legal claims;

  5. exercise or defend legal rights;

  6. respond to regulatory complaints;

  7. comply with court orders;

  8. comply with consumer-protection requirements; and

  9. meet privacy and security obligations.

7.9 Corporate transactions

We may process or disclose information in connection with:

  1. a merger;

  2. acquisition;

  3. financing;

  4. restructuring;

  5. sale of assets;

  6. transfer of the Motus Institute business;

  7. due diligence; or

  8. an insolvency process.

8. LAWFUL BASES FOR EEA AND UK USERS

Where the European Union General Data Protection Regulation, UK GDPR or a comparable law applies, we rely on one or more of the following lawful bases.

8.1 Performance of a contract

We may process information where necessary to:

  1. create your account;

  2. process your purchase;

  3. provide a course or programme;

  4. administer a subscription or payment plan;

  5. provide customer support;

  6. administer assessments; or

  7. perform our obligations to you.

8.2 Legitimate interests

We may process information where reasonably necessary for our legitimate business interests, provided those interests are not overridden by your rights.

These interests may include:

  1. operating and improving the Services;

  2. securing accounts and systems;

  3. preventing fraud and piracy;

  4. understanding course engagement;

  5. responding to enquiries;

  6. maintaining business records;

  7. establishing or defending legal claims;

  8. measuring Website performance; and

  9. marketing related Services where permitted.

8.3 Consent

We may rely on consent for:

  1. non-essential cookies or tracking where consent is requested;

  2. certain analytics;

  3. targeted or personalised advertising;

  4. electronic marketing where consent is required;

  5. processing sensitive information you voluntarily provide; or

  6. another purpose explained when consent is requested.

Where a consent mechanism is displayed through Thinkific, the technical collection and storage of that consent may be managed by Thinkific or the relevant provider.

You may withdraw consent at any time. Withdrawal does not affect processing that was lawful before consent was withdrawn.

8.4 Legal obligations

We may process information where necessary to comply with tax, accounting, regulatory, consumer-protection, sanctions, privacy, security and lawful disclosure obligations.

8.5 Legal claims and vital interests

In limited circumstances, we may process information to establish, exercise or defend legal claims or protect a person’s vital interests.

9. THINKIFIC AND THE OPERATION OF OUR WEBSITE

Our Website, account system and course portal are primarily hosted and operated through Thinkific.

Thinkific may provide or control technical functions including:

  1. Website hosting;

  2. course hosting;

  3. account registration;

  4. account authentication;

  5. course enrolment;

  6. course-progress tracking;

  7. checkout functionality;

  8. payment-provider integrations;

  9. cookies and session technologies;

  10. analytics integrations;

  11. advertising integrations;

  12. security technologies;

  13. consent banners; and

  14. privacy-preference interfaces.

Tradii selects and configures the settings reasonably available to us but does not own, independently operate or control Thinkific’s underlying software or infrastructure.

In particular, Tradii does not independently control:

  1. every cookie placed by the Thinkific platform;

  2. the design or technical operation of a Thinkific consent banner;

  3. whether Thinkific blocks a particular technology before consent;

  4. how Thinkific records or stores consent;

  5. how Thinkific responds to browser privacy signals;

  6. Thinkific’s independent security or data-retention practices; or

  7. changes Thinkific makes to its platform.

Where Thinkific provides relevant settings or controls to Tradii, we may configure those settings in accordance with our legal obligations and business requirements.

Your use of the Thinkific-hosted Website may also be subject to Thinkific’s own privacy policy and terms.

10. COOKIES AND SIMILAR TECHNOLOGIES

Cookies are small files or identifiers that may be stored on or accessed through your browser or device.

Thinkific and our connected providers may use cookies, pixels, local storage, server logs and similar technologies to operate the Website, maintain accounts, measure activity and support advertising.

Tradii does not independently operate or control all cookies, consent banners or privacy tools used through the Thinkific platform.

The availability, appearance, configuration and technical operation of those functions may be determined by Thinkific and the relevant connected provider.

10.1 Strictly necessary technologies

Thinkific and connected providers may use technologies necessary to:

  1. operate the Website;

  2. authenticate users;

  3. maintain secure sessions;

  4. remember account settings;

  5. process checkout functions;

  6. prevent fraud;

  7. protect the platform; and

  8. provide Services requested by you.

These technologies may operate without optional consent where permitted by law.

10.2 Functional technologies

Functional technologies may remember:

  1. language;

  2. region;

  3. login status;

  4. account settings;

  5. video preferences; and

  6. other platform choices.

10.3 Analytics technologies

Thinkific, Google and other providers may use analytics technologies to understand:

  1. Website traffic;

  2. page performance;

  3. course engagement;

  4. technical errors;

  5. user journeys; and

  6. campaign performance.

Information available to Tradii may consist of aggregated reports, course-engagement information or limited activity data supplied through the relevant platform.

10.4 Advertising technologies

Where Meta, Google or similar integrations are enabled, cookies, pixels or similar technologies may be used to:

  1. measure conversions;

  2. attribute purchases or enrolments to advertising campaigns;

  3. create advertising audiences;

  4. retarget Website visitors;

  5. personalise advertising; and

  6. limit repeated advertisements.

These technologies may be operated by Thinkific, Meta, Google or another provider and are also subject to the provider’s own policies and settings.

10.5 Email technologies

Mailchimp, Kit and similar services may use tracking technologies to record:

  1. email delivery;

  2. email opens;

  3. link clicks;

  4. unsubscribes; and

  5. campaign engagement.

Email-open information may be imprecise because of privacy functions used by email services and devices.

10.6 Managing cookie choices

Where Thinkific displays a cookie banner or privacy-preference interface, you may use that tool to manage the choices it makes available.

Tradii does not independently control the design, availability or technical operation of Thinkific’s consent tools.

You may also manage certain technologies through:

  1. your browser settings;

  2. your device settings;

  3. your Google settings;

  4. your Meta settings;

  5. email preferences; and

  6. privacy controls offered by the relevant provider.

Disabling cookies may affect Website, account, checkout, video or course functionality.

A choice made on one browser or device may not apply to another browser or device.

11. GOOGLE AND META TOOLS

We may use Google and Meta tools through integrations supported by Thinkific or another technology provider.

When those integrations are enabled, Google or Meta may receive:

  1. cookie or device identifiers;

  2. IP addresses;

  3. Website activity;

  4. advertisement interactions;

  5. purchase or enrolment events;

  6. referral information;

  7. approximate location; and

  8. browser or device characteristics.

Google and Meta may process this information for their own purposes under their respective privacy policies.

The technical activation, operation and consent controls for these tools may be managed through Thinkific or the relevant provider.

Tradii may not have direct control over:

  1. the form or timing of a cookie banner;

  2. whether a particular script is blocked;

  3. how a provider links information to an existing account;

  4. the provider’s retention period;

  5. how the provider responds to browser signals; or

  6. information independently collected by the provider.

Where options are available within Thinkific or a provider’s settings, we will seek to configure those options consistently with applicable requirements.

We do not intentionally provide Meta or Google with medical records or detailed health information.

12. EMAIL MARKETING

We may send marketing emails where:

  1. you have subscribed;

  2. you have provided consent where required;

  3. you purchased a related Service and applicable law permits marketing of similar Services; or

  4. another lawful basis applies.

Marketing may be delivered through Mailchimp, Kit or another communications provider.

Marketing communications may include:

  1. educational content;

  2. new courses;

  3. programme launches;

  4. challenges;

  5. discounts;

  6. events; and

  7. related Motus Institute offerings.

Every marketing email will contain an unsubscribe method.

You may also unsubscribe by contacting [email protected].

After you unsubscribe, we may retain limited information on a suppression list so that we can honour your request.

Unsubscribing from marketing does not prevent us from sending:

  1. purchase confirmations;

  2. account notices;

  3. security alerts;

  4. subscription notices;

  5. course communications;

  6. assessment communications;

  7. legal notices; or

  8. responses to your requests.

13. HOW WE DISCLOSE PERSONAL INFORMATION

We may disclose personal information to the categories of recipients described below.

We do not disclose more information than is reasonably necessary for the relevant purpose.

13.1 Thinkific

We use Thinkific to host and administer significant parts of our Website, accounts and digital courses.

Thinkific may process:

  1. names;

  2. email addresses;

  3. account information;

  4. enrolment information;

  5. payment-status information;

  6. course activity;

  7. course progress;

  8. assessment information;

  9. device information;

  10. cookie information; and

  11. technical and security information.

Thinkific may process some information on our behalf and some information for its own operational, legal, security and platform-administration purposes.

13.2 Payment providers

Stripe and PayPal may process:

  1. payment-card or account information;

  2. billing information;

  3. transaction details;

  4. device information;

  5. fraud-prevention information;

  6. identity-verification information;

  7. chargeback information; and

  8. regulatory-compliance information.

Payment providers may act as service providers for some processing and as independent controllers or businesses for fraud prevention, regulatory compliance and operation of their payment systems.

13.3 Email and communication providers

Mailchimp, Kit and other communications providers may process:

  1. names;

  2. email addresses;

  3. mailing-list status;

  4. communication preferences;

  5. campaign engagement;

  6. unsubscribe information; and

  7. technical delivery information.

13.4 Analytics and advertising providers

Meta, Google and similar providers may receive:

  1. online identifiers;

  2. cookie or device identifiers;

  3. IP addresses;

  4. Website activity;

  5. advertising interactions;

  6. conversion information;

  7. approximate location;

  8. device information; and

  9. limited transaction or enrolment events.

Under some privacy laws, these disclosures may be considered sharing, targeted-advertising processing or a sale, even where no money is exchanged for the information.

13.5 Hosting, technology and security providers

We may disclose information to providers of:

  1. hosting;

  2. cloud storage;

  3. cybersecurity;

  4. authentication;

  5. Website maintenance;

  6. database management;

  7. customer support;

  8. fraud prevention;

  9. file storage;

  10. video hosting; and

  11. technical consulting.

13.6 Personnel and contractors

Information may be made available to Tradii personnel, instructors, assessors and contractors who reasonably need it to:

  1. operate the Services;

  2. assess coursework;

  3. provide customer support;

  4. maintain systems;

  5. manage payments;

  6. provide marketing; or

  7. perform another legitimate business function.

These recipients are expected to protect personal information and use it only for authorised purposes.

13.7 Professional advisers

We may disclose information to:

  1. lawyers;

  2. accountants;

  3. auditors;

  4. insurers;

  5. consultants;

  6. banks; and

  7. other professional advisers.

13.8 Authorities and legal recipients

We may disclose information where we reasonably believe it is necessary to:

  1. comply with law;

  2. respond to a court order, subpoena or lawful request;

  3. investigate fraud or unlawful activity;

  4. protect safety;

  5. enforce our agreements;

  6. exercise or defend legal claims; or

  7. protect our rights or another person’s rights.

13.9 Business transactions

Information may be disclosed to actual or prospective buyers, investors, lenders, advisers or transaction partners in connection with:

  1. a merger;

  2. acquisition;

  3. financing;

  4. corporate restructuring;

  5. asset sale;

  6. transfer of the Motus Institute business; or

  7. insolvency.

Where appropriate, recipients will be required to protect the information and use it only for the transaction or continuing operation of the Services.

13.10 At your direction

We may disclose information where you direct us to do so or provide valid consent.

14. SALE, SHARING AND TARGETED ADVERTISING

Tradii does not sell customer contact lists for money.

However, some U.S. privacy laws define “sale”, “sharing” and targeted advertising broadly.

The use of Meta, Google or similar advertising integrations through Thinkific may fall within those definitions even where Tradii receives no monetary payment for the information.

Depending on the integrations enabled, the following categories may be disclosed to advertising or analytics providers:

  1. online identifiers;

  2. cookie or device identifiers;

  3. internet or electronic activity;

  4. approximate location;

  5. advertising interactions;

  6. purchase or enrolment events; and

  7. limited advertising inferences.

Where Thinkific or the relevant provider makes a consent or opt-out control available, you may use that control to manage your preferences.

You may also manage certain advertising choices through:

  1. your Meta settings;

  2. your Google settings;

  3. your browser settings;

  4. your device settings; or

  5. a privacy request sent to [email protected].

A request sent to Tradii may not automatically disable a browser cookie or tracking technology operated through Thinkific, Meta, Google or another third party.

Where reasonably possible, we will assist with requests concerning information or integrations under our control and explain any additional steps that need to be completed through the relevant provider.

We do not knowingly sell or share children’s personal information for targeted advertising.

15. INTERNATIONAL DATA TRANSFERS

Tradii is established in the United States.

Our service providers may operate in the United States, Australia, Canada, the European Economic Area, the United Kingdom and other countries.

Your personal information may therefore be transferred to, accessed from or stored in a country other than the country where you live.

Privacy laws in those countries may differ from the laws in your home jurisdiction.

Where applicable law requires safeguards for an international transfer, we may rely on:

  1. an adequacy decision;

  2. approved standard contractual clauses;

  3. the UK International Data Transfer Agreement or UK Addendum;

  4. contractual privacy and security requirements;

  5. transfer-risk assessments;

  6. an approved data-transfer framework;

  7. your consent where legally valid; or

  8. another legally recognised transfer mechanism.

You may contact us for further information about safeguards relevant to your information.

16. DATA RETENTION

We retain personal information only for as long as reasonably necessary for the purposes described in this Privacy Policy.

The applicable period depends on:

  1. the nature of the information;

  2. the Service provided;

  3. the duration of your account;

  4. legal and accounting requirements;

  5. certificate-verification requirements;

  6. security and fraud-prevention needs;

  7. applicable limitation periods; and

  8. unresolved disputes or legal claims.

16.1 Account and course records

We may retain account, enrolment and course-progress information while your account remains active and for a reasonable period afterwards.

We may retain limited course-completion and certificate information for longer where necessary to verify a certificate or respond to a qualification enquiry.

16.2 Transaction and accounting records

We may retain invoices, payment-status records, refunds, chargebacks and related accounting information for the period required by applicable tax, accounting and corporate laws.

16.3 Payment information

Stripe and PayPal retain payment information according to their own legal, regulatory, security and fraud-prevention requirements.

Tradii ordinarily retains only the limited payment and transaction information needed for support, reconciliation and compliance.

16.4 Marketing information

We may retain marketing information until:

  1. you unsubscribe;

  2. consent is withdrawn;

  3. the information is no longer required; or

  4. applicable law requires deletion.

We may retain a minimal suppression record after unsubscribe to ensure we honour your request.

16.5 Customer-support records

We may retain customer-support and complaint communications for a reasonable period after resolution or longer where they relate to a dispute, refund, chargeback, legal claim or regulatory matter.

16.6 Analytics and advertising information

The retention of cookie, analytics and advertising information may be controlled by Thinkific, Meta, Google or another provider.

Tradii does not independently determine every third-party retention period.

16.7 Backups

Information may remain temporarily in secure backups, archives or system logs until those records are overwritten or deleted through ordinary retention processes.

16.8 Deletion and de-identification

When information is no longer required, we may take reasonable steps to:

  1. delete it;

  2. anonymise it;

  3. de-identify it; or

  4. securely isolate it until deletion is practicable.

17. AGGREGATED AND DE-IDENTIFIED INFORMATION

We may create aggregated or de-identified information that is not reasonably capable of identifying you.

We may use this information for:

  1. business analysis;

  2. course development;

  3. reporting;

  4. marketing measurement;

  5. research;

  6. Website improvement; and

  7. development of new Services.

Where information is treated as de-identified under applicable law, we will take reasonable steps to maintain it in de-identified form and will not attempt to re-identify it except where legally permitted to test or validate the de-identification process.

18. DATA SECURITY

We use reasonable administrative, technical and organisational safeguards designed to protect personal information under our control.

These safeguards may include:

  1. account-access restrictions;

  2. password protection;

  3. encryption in transit;

  4. secure payment providers;

  5. multi-factor authentication where available;

  6. restricted personnel and contractor access;

  7. system monitoring;

  8. software and security updates;

  9. contractual confidentiality obligations;

  10. backup and recovery procedures; and

  11. incident-response procedures.

Significant parts of the Website and course platform are hosted by Thinkific. Thinkific independently manages the security of its underlying systems and infrastructure.

No website, database, transmission method or storage system is completely secure.

You are responsible for:

  1. choosing a strong and unique password;

  2. keeping login details confidential;

  3. signing out of shared devices;

  4. securing access to your email account; and

  5. notifying us promptly if you suspect unauthorised access.

19. DATA INCIDENTS

If we become aware of a personal-information breach affecting information under our control, we will investigate and take reasonable steps to contain and remediate the incident.

Where required by law, we will notify affected individuals and relevant regulators.

If an incident originates within Thinkific or another provider’s systems, our investigation and response may depend on information and assistance supplied by that provider.

A notification may describe:

  1. the nature of the incident;

  2. the types of information affected;

  3. the steps taken in response;

  4. measures you may take; and

  5. how to contact us.

20. YOUR PRIVACY RIGHTS

Your privacy rights depend on where you live and which laws apply to Tradii’s processing.

Subject to applicable conditions and exceptions, you may have the right to:

  1. know whether we process your information;

  2. access personal information held about you;

  3. receive information about the categories, sources, purposes and recipients of personal information;

  4. correct inaccurate information;

  5. request deletion;

  6. obtain a portable copy of certain information;

  7. restrict certain processing;

  8. object to certain processing;

  9. withdraw consent;

  10. opt out of direct marketing;

  11. opt out of sale, sharing or targeted advertising;

  12. opt out of qualifying profiling;

  13. limit certain uses of sensitive information;

  14. appeal the denial of a request;

  15. use an authorised agent;

  16. receive service without unlawful discrimination for exercising a privacy right; and

  17. complain to a privacy or data-protection authority.

Privacy rights are not absolute.

We may need to retain or continue processing information to:

  1. complete a transaction;

  2. provide a requested Service;

  3. administer an active account;

  4. maintain tax and accounting records;

  5. prevent fraud;

  6. protect security;

  7. verify a certificate;

  8. establish or defend legal claims;

  9. comply with law; or

  10. protect another person’s rights.

21. HOW TO EXERCISE YOUR PRIVACY RIGHTS

You may submit a privacy request by contacting:

Email: [email protected]
Subject line: Privacy Request

Please include:

  1. your name;

  2. the email address associated with your account;

  3. the country and state or region where you live;

  4. the right you wish to exercise;

  5. the relevant account, course or order; and

  6. sufficient information for us to understand your request.

We may request information reasonably necessary to:

  1. verify your identity;

  2. locate the relevant records;

  3. protect your account; and

  4. prevent fraudulent requests.

We will not request more verification information than is reasonably necessary.

Where permitted, an authorised agent may submit a request for you. We may require evidence of the agent’s authority and may contact you directly to verify the request.

Where information is held or technically controlled through Thinkific or another provider, we may need to work with that provider to complete your request.

We will respond within the period required by applicable law.

If we deny or limit a request, we will explain the reason where required and provide information about any available appeal.

22. EUROPEAN ECONOMIC AREA AND UNITED KINGDOM RIGHTS

Where the GDPR or UK GDPR applies, you may have the right to:

  1. access your personal data;

  2. correct inaccurate personal data;

  3. request erasure;

  4. restrict processing;

  5. receive certain personal data in a portable format;

  6. object to processing based on legitimate interests;

  7. object to direct marketing;

  8. withdraw consent; and

  9. lodge a complaint with a supervisory authority.

You have the right to object to the use of your personal data for direct marketing.

Where processing is based on legitimate interests, you may object based on your particular circumstances. We may continue processing where permitted because compelling legitimate grounds apply or the processing is required for legal claims.

Tradii’s privacy contact is:

[email protected]

Where legally required, Tradii will appoint an EEA or UK representative and publish the applicable representative’s contact details.

You may complain to the data-protection authority in the country where you live, work or believe a violation occurred.

23. CALIFORNIA AND OTHER U.S. STATE PRIVACY DISCLOSURES

This section applies only to the extent that a U.S. state privacy law covers Tradii and the relevant processing.

23.1 Categories of personal information collected

Depending on how you interact with us, we may collect:

  1. identifiers;

  2. customer-record information;

  3. commercial and transaction information;

  4. internet or electronic-network activity;

  5. approximate geolocation;

  6. audio, visual or similar information voluntarily submitted;

  7. educational or professional information supplied in connection with instructor education;

  8. limited advertising or marketing inferences; and

  9. account-login information.

23.2 Sources

We may obtain these categories from:

  1. you;

  2. your browser or device;

  3. Thinkific;

  4. Stripe;

  5. PayPal;

  6. Mailchimp;

  7. Kit;

  8. Meta;

  9. Google;

  10. referral partners;

  11. the former Motus Institute operator; and

  12. other service providers.

23.3 Purposes

We may use these categories for:

  1. providing the Services;

  2. processing transactions;

  3. administering accounts;

  4. delivering courses;

  5. customer support;

  6. security and fraud prevention;

  7. analytics;

  8. marketing;

  9. advertising;

  10. certificate administration;

  11. legal compliance; and

  12. general business administration.

23.4 Categories of recipients

We may disclose relevant categories to:

  1. course and Website platforms;

  2. payment processors;

  3. communications providers;

  4. advertising and analytics providers;

  5. security, hosting and technology providers;

  6. personnel and contractors;

  7. professional advisers;

  8. authorities; and

  9. corporate-transaction participants.

23.5 Sale, sharing and targeted advertising

We do not sell customer contact lists for money.

Advertising disclosures to Meta, Google or similar providers may nevertheless be classified as a sale, sharing or targeted-advertising processing under certain state laws.

You may submit an opt-out request as described in Sections 14 and 21.

Because relevant tracking technologies may operate through Thinkific or another provider, completing an opt-out may require the use of controls provided by that platform, browser or device.

23.6 Sensitive personal information

We do not intentionally use sensitive personal information for the purpose of inferring characteristics about you.

We do not use sensitive information for purposes requiring a separate limitation choice unless we first provide the notice and choice required by applicable law.

23.7 Financial incentives

We do not currently offer a financial incentive or price difference in exchange for personal information.

If we introduce such a programme, we will provide a separate notice before participation.

23.8 Non-discrimination

We will not unlawfully discriminate against you for exercising an applicable privacy right.

This does not prevent us from making a reasonable difference in service where the difference is permitted by law and directly related to the value or use of the information.

23.9 Appeals

Where applicable, you may appeal a decision about a privacy request by replying to our decision and stating that you wish to appeal.

24. DELAWARE RESIDENTS

To the extent the Delaware Personal Data Privacy Act applies, Delaware residents may have the right to:

  1. confirm whether we process their personal data;

  2. access personal data;

  3. correct inaccuracies;

  4. delete personal data;

  5. obtain a portable copy;

  6. obtain information concerning categories of third parties to which data has been disclosed;

  7. opt out of targeted advertising;

  8. opt out of the sale of personal data;

  9. opt out of qualifying profiling; and

  10. appeal a decision about a privacy request.

Requests may be submitted to [email protected].

25. AUSTRALIAN USERS

Where the Australian Privacy Act 1988 and Australian Privacy Principles apply, you may request access to or correction of personal information we hold about you.

You may also complain about our handling of your personal information by contacting:

[email protected]

Please provide sufficient detail for us to understand and investigate your complaint.

We will seek to:

  1. acknowledge your complaint;

  2. investigate it within a reasonable period;

  3. provide a response; and

  4. explain any available further complaint options.

If you are dissatisfied with our response, you may be entitled to complain to the Office of the Australian Information Commissioner.

Personal information may be disclosed to recipients outside Australia, including recipients in:

  1. the United States;

  2. Canada;

  3. the United Kingdom;

  4. European countries; and

  5. other countries where Thinkific or our service providers operate.

Because third-party providers may use distributed global systems and subcontractors, the precise countries involved may change over time.

26. CANADIAN USERS

Where Canadian privacy law applies, we will seek meaningful consent where required and collect, use and disclose personal information only for identified and reasonable purposes.

Subject to applicable law, you may request:

  1. access;

  2. correction;

  3. information about use and disclosure;

  4. withdrawal of consent; and

  5. information about our privacy practices.

Withdrawal of consent may be subject to legal and contractual restrictions and may affect our ability to provide certain Services.

You may be entitled to complain to the Office of the Privacy Commissioner of Canada or an applicable provincial regulator.

27. OTHER JURISDICTIONS

Privacy laws in other countries, states or regions may provide additional rights.

Where an applicable law grants you a right not expressly described in this Privacy Policy, you may contact [email protected].

We will assess and respond to the request in accordance with the law that applies to the relevant processing.

28. MARKETING AND ADVERTISING CHOICES

You may control marketing communications by:

  1. selecting the unsubscribe link in a marketing email;

  2. contacting [email protected]; or

  3. updating any communication preferences made available through your account.

Cookie and advertising choices may need to be managed through:

  1. a Thinkific cookie or privacy-preference tool, where available;

  2. your browser settings;

  3. your device settings;

  4. your Meta settings;

  5. your Google settings; or

  6. another provider’s privacy controls.

Because our Website and courses operate through Thinkific, Tradii does not independently control every cookie, tracking technology or consent mechanism used through the platform.

Your preferences may be specific to the browser or device you use. You may need to repeat your choice if you:

  1. clear cookies;

  2. change browsers;

  3. change devices; or

  4. use another user profile.

29. GLOBAL PRIVACY CONTROL AND DO NOT TRACK

Some browsers and extensions send privacy signals, including Global Privacy Control or “Do Not Track” signals.

Whether a signal is detected or technically applied to our Website may depend on the functionality supplied by Thinkific and the relevant connected providers.

Tradii does not independently operate the underlying Thinkific platform and cannot guarantee that every browser-based signal will be recognised by that platform.

Where a legally recognised signal is received and can be applied through systems or settings under our control, we will process it as required by applicable law.

Traditional “Do Not Track” signals do not operate under a single consistent industry standard.

You may also contact us directly to exercise an applicable privacy right. A direct request may not automatically alter cookies or identifiers stored on a particular browser or device.

30. AUTOMATED DECISION-MAKING

Tradii does not currently use personal information to make decisions based solely on automated processing that produce legal or similarly significant effects concerning:

  1. employment;

  2. credit;

  3. housing;

  4. insurance;

  5. healthcare;

  6. access to essential services; or

  7. another comparable matter.

Advertising and analytics providers may use automated systems to select, deliver or optimise advertisements. This does not determine your legal rights or eligibility for essential services from Tradii.

If our practices materially change, we will provide any notice and choice required by applicable law.

31. CHILDREN’S PRIVACY

The Services are not directed to children under 13.

We do not knowingly collect personal information online from a child under 13 without legally required parental consent.

If we learn that we collected personal information from a child under 13 without appropriate consent, we will take reasonable steps to delete it.

A parent or guardian who believes a child has provided personal information may contact [email protected].

Where local law provides a higher minimum age for consenting to online-data processing, we will apply that requirement where applicable.

A programme made available to a minor must be purchased or authorised by a parent or legal guardian where required.

We do not knowingly sell or share children’s personal information for targeted advertising.

32. COMMUNITY, GROUP AND PUBLIC FEATURES

If a Service includes comments, groups, challenges, livestream chats or community functions, information you post may be visible to:

  1. other participants;

  2. instructors;

  3. assessors;

  4. moderators;

  5. platform administrators; or

  6. the public, depending on the feature.

Do not post medical, financial or other sensitive personal information in a community area.

We are not responsible for another participant’s independent copying or use of information you voluntarily publish, although we may enforce community rules and respond to reported misuse.

33. THIRD-PARTY WEBSITES AND SERVICES

Our Website, courses and communications may contain links to or integrations with third-party websites, applications and services.

These may include:

  1. Thinkific;

  2. Stripe;

  3. PayPal;

  4. Mailchimp;

  5. Kit;

  6. Meta;

  7. Google; and

  8. other technology, video, communications or social-media services.

We do not control a third party’s independent:

  1. collection of information;

  2. use of information;

  3. cookie practices;

  4. security systems;

  5. data retention;

  6. international transfers; or

  7. privacy policies.

You should review the relevant provider’s privacy information before providing information directly to that provider.

This Privacy Policy does not apply to information a third party independently collects from you for its own purposes.

34. CHANGES TO OUR SERVICE PROVIDERS

The service providers used to operate Motus Institute may change over time.

We may:

  1. replace a provider;

  2. add a new provider;

  3. remove an integration;

  4. migrate accounts or course data;

  5. change payment processors; or

  6. change marketing or analytics tools.

Where a change materially affects how personal information is processed, we will update this Privacy Policy and provide additional notice where required.

35. CHANGES TO THIS PRIVACY POLICY

We may update this Privacy Policy to reflect:

  1. changes to the Services;

  2. new or changed providers;

  3. legal or regulatory developments;

  4. changes to our data practices;

  5. security requirements;

  6. changes to Thinkific functionality; or

  7. corporate changes.

We will display the updated “Last updated” date.

Where a change materially affects your rights or how we use personal information, we will provide additional notice where required, which may include:

  1. email;

  2. an account notice;

  3. a Website notice; or

  4. renewed consent.

We will not use previously collected personal information for a materially incompatible new purpose without providing any notice or consent required by law.

36. CONTACTING US

For questions, privacy requests or complaints, contact:

Tradii, Inc. – Motus Institute
Email: [email protected]
Mail: 5432 Geary Blvd, Unit 897, San Francisco, CA 94121 US 

Please include:

  1. your name;

  2. the email address connected to your account;

  3. your country and state or region;

  4. a description of your request; and

  5. any relevant account, course or order information.

We will investigate privacy complaints fairly and respond within the period required by applicable law.

You may also have the right to complain to the privacy or data-protection regulator in your jurisdiction.